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Failed Startup Package
FitCircle Complete Package
287 views3/28/2026
Description
FitCircle was a social fitness challenge app where friends could compete in wellness goals. Package includes the fitcircle.app domain, SwiftUI iOS app source code, brand identity, 5,000 registered users (with consent for transfer), and our community building playbook.
What's Included
- Domain
- iOS App Source (SwiftUI)
- Brand Kit
- User Base (5k)
- Community Playbook
Postmortem: Why It Failed
Retention was brutal. Users loved the concept but stopped using it after 2 weeks. We couldn't crack the habit loop.
Lessons Learned
Social apps need a daily use case, not a weekly one. Habit formation is everything.
$4,100
Price is negotiable
Buyer Protection
- Payment held in escrow until you confirm receipt
- 48-hour dispute window after delivery
- Secure Stripe payment processing